Tipping Point by Malcolm Gladwell

May 25, 2009 by Natasha 

 

I’m a sucker for taking action when things coming in threes, maybe it’s a little superstitious, either way, I always take heed. Tipping Point came recommended three times in the space of a few days, so I knew I had to add it to my collection. I’m really pleased I did because I thoroughly enjoyed the detail of Gladwells writing.

I finished it within a few days of receiving it, one because I found the book absolutely extraordinary and extremely informative and two because I promised myself that I was going to finish the book in full by the end of the week-end. I’m pleased to say I fulfilled my intention.

The book gives precise details on how epidemics start, whether it’s how a brand of shoe hits the headlines and becomes a best seller or why teenagers become smokers. It seems the movers and shakers of this world come in the form of Connectors, Mavens and Salesmen. These are the types people that you need to know if you’re an expert in your field and want your name to spread like wildfire. Likewise, if you have a brand new invention or a new product / service that you want to tip into notoriety.

I love the way his theory is backed by historical events that I could relate to. It’s certainly made me take note of what I need to consider to get my name up in lights!

I finished the book by Sunday night and got stuck into his latest book, The Outliers: The Story of Success. I’ve given myself the whole week to finish it, which means a good 40 pages a day. I already spent a couple of hours lazing in the park soaking up the sun yesterday, so have got a great head start.

What are your thoughts?

Hugs,
Natasha